Hello and welcome to Yass Wholefoods! This is us, Sophie and Erin - two friends with a common love of healthy whole foods, nutrition, as well as doing the right thing by the earth and other people. We’re both passionate about feeding our families healthy, whole foods and are always trying to reduce plastic and single use packaging in our homes.
Sophie was already operating Juicie Lucie inside Trader & Co in Yass, a successful fresh juice and healthy wholefoods cafe. She was operating a mini pantry-style business within the store and there was clearly a desire from our community for more products, more often. It became clear that now was the time to grow this business and expand the wholefoods range to offer the community an affordable, plastic-free, bulk wholefoods shopping option.
Erin was a professional photographer and graphic designer, working in her own business and managing design, marketing and social media for a large Canberra event. It started with Erin offering to do (OK, insisting on doing) the photography and website design for Yass Wholefoods. She had a not-so-secret desire to one day own a wholefoods store and after weeks of “suggestions” for the business, Sophie finally said “why don’t we just be business partners?”. And here we are :)
The lockdown period of early 2020 allowed both of us to pause our respective businesses, reassess our goals and priorities, and get to work creating the kind of business we wanted to see in our beloved little town. We’ve used the “downtime” wisely - busily working away to get the shop renovated, products ordered, and website up and running. We’re so happy that it has all come together and we can now offer the kind of shopping experience we’ve longed for in this town for so long.
Join us in reducing plastic in your pantry, cooking and eating real, whole food, and supporting suppliers who share our values. Take some time to look around our website, and come in for a visit, we’re so glad to welcome you to our store. Find us inside Trader & Co - 92 Meehan St Yass.
Sophie and Erin x